Principles of Marketing (17th Edition) – Kotler/Armstrong – eBook PDF
Assist all students to learn how to create value through customer connections and engagement
In an increasingly, fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers.
Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps marketing students understand today’s key marketing challenge: to create interactive, vibrant communities of consumers who make brands and products an important part of their daily lives. To aid college students understand how to create value and build customer relationships, Armstrong and Kotler present fundamental marketing information within an advanced customer-value framework.
Thoroughly reviewed to reflect the major trends affecting contemporary marketing, the latest 17th Edition is packed with stories showing how companies use new digital technologies to make the most of customer engagement and form brand conversations, experiences, and communities.
NOTE: The product only includes the eBook, Principles of Marketing 17e in PDF. No access codes are included.