Services Marketing: Concepts, Strategies, & Cases (4th Edition) – eBook PDF
Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the ebook feature a wide array of businesses representing a variety of industries both beyond and within the nine service economy supersectors: financial activities, education and health services, information, government, professional and business services, leisure and hospitality, transportation and utilities, wholesale and retail trade, and “other services.” The 4th Edition of this proven textbook draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving college students valuable insights and skills to help them succeed in today’s business environment. The textbook also maintains its popular, reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both quarter and semester schedules.
P.S We also have a newer edition of this ebook. See related products Services Marketing: Concepts, Strategies, & Cases, 5e below.
NOTE: This sale only includes Services Marketing: Concepts, Strategies, and Cases, 4e in PDF. No access codes included.