Customer Relationship Management: Concepts and Technologies (4th Edition) – eBook PDF Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound and managerially relevant, the ebook is generously illustrated with examples of technology applications that support sales, marketing, and service teams as they communicate with customers, but supposes no deep technical knowledge on the reader’s part. The ebook is structured...
Customer Relationship Management: Concepts and Technologies (4th Edition) – PDF
