Distance in International Business: Concept, Cost and Value – eBook PDF This teaching and research volume has been composed in honor of Rosalie Tung, a prominent institution builder, educator, and thought leader in the field of international business (IB). The volume addresses Rosalie Tung’s main research emphasis in a career that has already spanned numerous decades, namely the analysis of distance facing multinational enterprises (MNEs), with an emphasis on state-of-the-art conceptual and fact-based empirical developments in the area of cultural and institutional distance elements. The effect of distance on international business transactions and operations remains ill-understood. How should distance be...
Distance in International Business: Concept, Cost and Value – PDF
