Services Marketing: Concepts, Strategies, & Cases (4th Edition) – eBook PDF Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the ebook feature a wide array of businesses representing a variety of industries both beyond and within the nine service economy supersectors: financial activities, education and health services,...
Services Marketing: Concepts, Strategies, & Cases (4th Edition) – PDF
