Principles and Practice of Marketing (9th Edition) – eBook PDF McGraw-Hill’s leading textbook, Principles and Practice of Marketing 9th Edition (PDF) by Jobber and Ellis-Chadwick provides a modern and contemporary introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative textbook provides students with a core understanding of the wider context of marketing operations within companies, illustrated with innovative examples of marketing in practice. It has been updated with the latest developments, such as trends toward social and ethical marketing and cutting-edge technological change. Find out:- The crucial role that retail plays in promoting the economic...
Principles and Practice of Marketing (9th Edition) – eBook PDF
