Social Marketing in Action: Cases from Around the World – eBook PDF Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential social marketing practices are applied to each case to help students master social marketing principles and implement them to their own real world social marketing activities in order to affect positive social change. This ebook first provides the...
Social Marketing in Action: Cases from Around the World – PDF
