The Psychology of Micro-Targeted Election Campaigns – eBook PDF The ebook, The Psychology of Micro-Targeted Election Campaigns, PDF, examines the psychology behind micro-targeted tactics used in election campaigning and the arrival of increasingly refined dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modeling are used to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the possible limitations of these approaches. Madsen mainly explores how psychological insight and personal data are used to produce individualized models of voters and how these are then applied to optimize persuasion strategies modified to a specific person. In the...
The Psychology of Micro-Targeted Election Campaigns – eBook PDF
