Marketing Management (15th Edition) – Kotler Keller – eBook PDF: Author(s) Kevin Lane Keller Professor Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics. Previously, Kevin was on the faculty at Stanford University, where he also served as the head of the marketing group. Additionally, he has been on the faculty at the University of North Carolina at Chapel...
Marketing Management (15th Edition) – Kotler Keller – eBook
