Marketing: Real People, Real Choices (9th Global Edition) – eBook PDF Real people making real choices Marketing: Real People, Real Choices, 9th Global Edition (PDF) is the only textbook to introduce marketing from the view of real people, who make real marketing decisions, at leading companies daily. Relevant, timely, and dynamic, this reader-friendly text shows readers how marketing concepts are applied, and what they really mean in the marketplace. The 9th Edition offers more information than ever on the key issues every marketer needs to know, including analytics and metrics, value, and ethical and sustainable marketing. And with new assessments...
Marketing: Real People, Real Choices (9th Global Edition) – PDF
