Marketing Metrics (4th Edition) – eBook PDF Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition demonstrates how to measure costly sponsorships, explores associations between marketing and financial metrics for current and aspiring C-suite decision-makers; provides better ways to measure omnichannel marketing activities, and includes a new section on accountability and standardization in marketing measurement. As in their best-selling...
Marketing Metrics (4th Edition) – PDF
