The Routledge Companion to Strategic Marketing – eBook PDF The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around the world. Contributing authors are from, among other Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna), the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), and Asia (the Indian School of...
The Routledge Companion to Strategic Marketing – PDF
