Ethics In Marketing: International Cases And Perspectives (2nd Edition) – eBook PDF Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling practices, counterfeiting, product safety, exploitative advertising, apparent bribery, and channel conflict that companies face across the world. A hallmark of this ebook is its international dimension along with high-profile case studies that present situations in European, North American,...
Ethics In Marketing: International Cases And Perspectives (2nd Edition) – PDF
