Essentials of Marketing (15th Edition) – Perreault – eBook PDF Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in practicing what they preach. Students and instructors can trust that this new edition of Essentials of Marketing 15e and all of the teaching and learning materials that supplement it – will satisfy every college student and instructor’s needs. Building on...
Essentials of Marketing (15th Edition) – Perreault – eBook PDF
