The Challenge of BRIC Multinationals – eBook PDF The Challenge of BRIC Multinationals, (ePub/PDF) explores a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, especially, in their relationship with home country policies: 1. The theoretical challenge: do we need different or more particular theories of EMNEs to assess the phenomenon of BRIC multinationals? 2. The empirical challenge: what marks the changing position of BRIC countries in the world economy? 3. The managerial challenge: with the coming of age of a new breed of multinationals, what differentiates BRIC multinationals from other (emerging market) multinationals? 4. The policy-making...
The Challenge of BRIC Multinationals – PDF
